為了競爭全美最大的海鮮銷售旺季，Seapak規劃了一系列的海鮮行銷活動，包括Blogger的膳食計劃、重新設計的網站以及“消費抽獎活動”
這是一年中最振奮人心的時刻，SeaPak蝦和海鮮有限公司不僅擁有品牌拉開序幕的年度營銷活動，以往在美國的四旬期(齋戒日) 傳統活動，人們為了紀念耶穌的犧牲而禁吃溫血動物，大量的海鮮在美國被消費 - 各個店家也設計了刺激消費的活動。
促銷活動
對於今年的齋戒月，SeaPak再次集中促銷活動在冷凍海鮮類別。從2月初開始，全國第一蝦類品牌在冷凍海鮮類，不斷加強其知名的膳食計劃，鼓勵消費者增加蝦類及海鮮的消費活動。
品牌專注在"海岸風味"的海鮮，教導主婦烹調出美味的家庭料理。
在齋期活動時間，招集部落客分享為期五天的膳食計劃，一天至少在兩餐提供SeaPak蝦類及海鮮食譜，確保家庭在齋期的營養需求能符合政府營養公告需求。
抽獎和新網站
正好趕上季節消費，SeaPak趁勢推出了新的網站形象，網站將提供更好的客戶體驗。
同時，SeaPak的Facebook粉絲頁面上，消費者可以進入“SeaPak雜貨店搶抽獎活動”贏得一年份的SeaPak產品和購物金的機會。
除此之外還可在網站列印優惠券，客戶可以抽獎還可以找到更多的食譜建議等訊息。
關於SeaPak
SeaPak蝦和海鮮有限公司，擁有豐富的產品，主打海岸風味和食譜，經營超過65年的蝦和海鮮事業，是業界的佼佼者。從令人垂涎的巨型蝴蝶蝦和蝦爆米花，美味三文魚漢堡和蝦SCAMPI等招牌產品，SeaPak帶給全國各地“海岸的味道”。
SeaPak生產中的特色海鮮類是美國銷售零售冷凍蝦品牌第一。始終堅持最好的品質標準和承諾，以資源管理和可持續性。欲了解更多有關品牌及其對可持續發展的承諾。
有關SeaPak的更多信息，可至SeaPak.com官方網站。
SeaPak’s Lent Campaign Kicks Into High Gear
Campaign for Seafood’s Largest Selling Season Includes Blogger Meal Plans, Redesigned Website, “Grocery Grab Sweepstakes”
It’s the most-exciting time of the year right now for the SeaPak Shrimp & Seafood Co. Not only has the brand kicked off its annual marketing campaign for the Lenten season – traditionally the period when most seafood in the United States is consumed – it also has a featured role this Sunday on the popular Food Network series, Guy’s Grocery Games.
In the March 8 episode (8:00 p.m.), host Guy Fieri will send four talented chefs running through the aisles in a high-stakes, high-skills grocery store cooking competition, titled, “Don’t Skimp on the Shrimp,” that features SeaPak Jumbo Butterfly Shrimp. The last chef standing at the end of the show will have the chance to win up to US$20,000 (€18,599.46) in a shopping spree.
The in-show appearance for SeaPak, which is an unprecedented development for the brand, will be repeated more than once in the following days. The episode can be seen on Food Network this Sunday, March 8th, at8:00 p.m., with encore airings on Saturday, March 14th, at 4:00 p.m. and Monday, March 23rd, at 6:00 p.m.
Promotional Activities
For this year’s period of Lent, SeaPak’s promotional activities again concentrate on keeping the frozen seafood aisles bustling. Since early February, the nation’s No. 1 shrimp brand in the frozen specialty seafood category has been intensifying its visibility as a meal-planning resource all along the consumer’s path to purchase, through a campaign designed to encourage people to increase their consumption of shrimp and seafood.
“We have a lot of engaging programs going on,” pointed out Daryl Miller, SeaPak Director of Marketing, “and they’re all focused on reinforcing SeaPak’s ‘Taste of the Coast’ with consumers and showing moms and other meal-makers numerous ways to make dinnertime simple and delicious with our products.”
In a major component of the Lent campaign, popular food and lifestyle bloggers are sharing five-day meal plans to make dinnertime run as smoothly as possible. Each blogger’s weekday meal plan features SeaPak shrimp or seafood in at least two of the meals, ensuring that families meet the U.S. Department of Agriculture’s dietary recommendation of two servings of seafood per week.
Sweepstakes and Redesigned Website
Just in time for the seasonal marketing thrust, SeaPak also has unveiled its redesigned website, which features heightened functionality and an energized appearance, for a better overall user experience.
Meanwhile, on the SeaPak Facebook page, consumers can enter a “SeaPak Grocery Grab Sweepstakes” for the chance to win a year’s worth of SeaPak product and one year’s worth of grocery money. Every participant receives recipe suggestions (based on answers supplied during an online game), a printable shopping list and a coupon. Visitors to the sweepstakes also can find additional recipe suggestions, a recipe how-to video and more coupon information.
About SeaPak
SeaPak Shrimp & Seafood Co., owned by Rich Products Corporation, has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 65 years. From mouthwatering Jumbo Butterfly Shrimp and Popcorn Shrimp to delicious Salmon Burgers and Shrimp Scampi, SeaPak brings “the Taste of the Coast” to tables across the country.
SeaPak produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category. It is highly regarded within the seafood industry for its adherence to the utmost quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here. For more information about SeaPak, visit SeaPak.com.
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