Young水產食品公司新推出的品牌"Gastro"由瑪爾科貓代言，迅速擄獲消費者的喜愛
國際知名品牌Young水產食品公司，本周新推出海鮮品牌"Gastro"，銷售排行本周冠軍
該品改主打高品質媲美餐廳等級的即食冷凍海鮮食品，剛推出即獲得消費者熱烈好評!
●Gastro即食袋裝原始售價4英鎊，特價3英鎊
內含2片甜辣椒和生薑醬口味阿拉斯加鮭魚片,2片乾蕃茄與烤大蒜醬口味鱈魚片和2片西西里檸檬和香草醬口味鱈魚片。
●Gastro晚餐組原始售價2.49英鎊，促銷價2組4英鎊
野生粉紅鮭和阿拉斯加狹鱈通心粉,南印度咖哩魚,海鮮飯和辣狹鱈Patatas Bravas
●Gastro啤酒暢飲魚片組原始售價4英鎊，促銷價3英鎊
早在一月時，Young海鮮食品即預告將推出新的海鮮品牌，Rupert Everett表示該品牌代言人將由馬爾科貓，為他的家族品牌扮演挑嘴的美食家角色，為消費者推薦最美味的海鮮。
Young海鮮品牌的忠實顧客，將可在超級市場輕易購買到該公司推出的新品牌"Gastro"三項新產品，品質媲美餐廳
1.天然海鮮系列
2.美味簡易餐系列
3.啤酒美味魚片系列
Young的總經理Wayne Hudson表示，我們很榮幸能為消費者在冷凍海鮮中新增更好的新選擇
最去年的銷售資料中可以很明顯的發現冷凍海鮮類別成長51%，並帶來29%的銷售成長，顯而易見新品牌"Gastro"將在冷凍海鮮市場佔領導者的地位。
此舉可發現新品牌對冷凍類別帶來巨大的衝擊，新品牌提供鎖住鮮味的新包裝，易開式包裝和烹調醬料包，消費者可以以最輕鬆快速的方式享受美食，選擇微波爐或烤箱皆可。
同時新產品也研發出異國風味的餐點，包括咖哩魚和海鮮飯等口味，讓消費者即使在家裡也能享受到餐廳等級的美味。
除此之為新品牌還重新定義了冷凍海鮮中啤酒搭配的經典選擇
Young的研發主廚Serge Nollent興奮的表示，當最新鮮的海鮮搭配上獨家研發的新食譜，將交織出巨大的火花，不僅讓消費者多了許多料理的新選擇，也為公司創造成功的銷售，新品牌普一推出取得這樣的成功是非常不容易的事情。
此外Young的代言人瑪爾科貓這個月也將持續出現在Young聯盟薯條店的螢幕上，為公司邁向30週年紀念日喝采。
Malcolm the Cat gets consumers hungry for Young’s Gastro!
As Young’s Seafood Limited’s Gastro range reports its biggest ever sales week, the brand is today adding a variety of new delicious products to the successful restaurant quality fish range.
• Gastro cook-in-the-bag natural recipes – £4 RSP, with £3 promotions.
2 Wild Alaskan Salmon Fillets with a sweet chilli and ginger sauce, 2 Prime Cod Loins with a sundried tomato and roasted garlic sauce and 2 Prime Cod Loins with a Sicilian lemon and herb sauce
• Gastro Meals for One – £2.49 RSP, supported by £2 promotions or 2 for £4
Wild Pink Salmon & Alaska Pollock Penne, South Indian Fish Curry, Seafood Paella, and Spicy Cod Patatas Bravas
• Gastro 2 Beer Battered Cod Fillets – £4 RSP, with £3 promotions
Back in January, Young’s Seafood introduced us to a new ambassador for the brand. Malcolm the Cat, voiced by Rupert Everett, is a discerning foodie cat who yearns for the delicious Young’s fish served up by his family.
Fans of the Young’s ‘restaurant quality fish’ range will be able to taste new Gastro products when they hit supermarket shelves this month with the addition of 3 cook-in-the-bag natural fish products, new premium meals and delicious Beer Battered Cod Fillets.
Wayne Hudson, Managing Director of Young’s Seafood’s Frozen business said, “We’re delighted that our Gastro range is bringing new shoppers to frozen food.
Research shows that over the past year, 51.4% of sales have been incremental to the category (Kantar 52 w/e 1 February), proving that the range is bucking the trend in frozen fish. With value sales up 29% over the last year (Nielsen 52 w/e 31 January 2015), the addition of these fantastic new products will help position Gastro as a true power brand in its own right.”
This move sees the Gastro brand enter into the frozen natural fish category for the first time, providing individually wrapped portions of succulent fish in a clever ‘flavour-lock’ pouch. With an easy-open scallop edge carton and a fishmonger-style sauce portion, consumers can enjoy the best quality fish in a quick and convenient manner – ready to microwave or oven bake.
Young’s Gastro is also adding new and exciting international flavours to the existing meals for one range, including a South Indian Fish Curry and Seafood Paella. These dishes, created by Young’s in-house development chef, are a contemporary addition to the range and give consumers the opportunity to recreate restaurant quality meals at home.
Also building on the huge success of the existing Gastro coated range, Young’s will introduce a true gastropub classic, premium Beer Battered Cod Fillets.
Commenting on the new products, Serge Nollent, Young’s Development Chef said, “As the Nation’s favourite brand of battered fish, it’s been so exciting to create a really premium high-quality Beer Battered Cod product. All these new Gastro dishes combine flaky, succulent responsibly sourced fish with the best recipes and the most exciting flavours to give consumers a helping hand to create delicious fish dishes at home. We see these new products as the next step in growing our already hugely successful Gastro range.”
Fans of Malcolm will be overjoyed to see him on their screens again this month, as he celebrates the Young’s Chip Shop brand turning 30 in a brand new advert.
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